Our philosophy

Our philosophy

JAGIYA – a warm word that means "sweetheart" or "darling" in Korean. This is exactly the feeling I want to convey with my fashion.

JAGIYA is all about love, self-love, friendship, emotions – all the things that make the heart beat faster.

As an artist from Bavaria, I create each design myself. Each design is created with great attention to detail and goes through several creative phases until the final product reaches your hands. This makes each piece truly unique—a small work of art that reflects my passion for art and design.

With my shirts and accessories, I bring a message of love, positivity, and individuality into your life—inspired by the special connection to South Korea and my own artistic journey.

💖 Share my love for art and become part of the JAGIYA family.

(Note: JAGIYA is a word mark registered with the German Patent and Trademark Office, registration number 30 2025 108 363 .)